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If only they’d come to us first


HOW COKE LIFE SHOULD’VE BEEN LAUNCHED

coke life

With the recent launch of Coke Life I believe a great opportunity to create a long-term brand has been missed. Cultural sensitivity and a basic understanding

The only buzzword worth talking about


TRANSMEDIA AND THE ESSENCE OF STORY

A couple of weeks ago I went to listen to a guy called Jeff Gomez talk about transmedia. If that sounds like a buzzword, it’s because it is. In the right hands, however, a transmedia strategy can be extremely

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