Struggling against the online giants, Dymocks needed a campaign that encouraged people to buy books the old-fashioned way.
We found that 60% of books sold at Dymocks were actually purchased as gifts. While Amazon can recommend books for you, it comes to short when you need help selecting a book for your aspiring artist of a nephew or sewing enthusiast of a grandmother.
Supported by their great range of books and knowledgeable and passionate staff, the proposition became:
DYMOCKS MATCHMAKER – There’s a book for everyone, and we help you find it.
This tapped into the romantic experience of getting lost in a book as well as giving people a good reason for shopping at Dymocks.