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“TRUST US, WE’RE IN ADVERTISING”

We are a Sydney based collective of communications specialists offering strategic, creative and digital services to businesses and agencies.

We believe that the existing approaches to marketing and communication fail to create meaningful value for brands, and succeeds only in following trends, producing cliches and polluting our minds with commercial noise.

Which is great news for those who dare think differently.

We believe that the true value of brands is measured in cultural currency: the ability to connect with people at a deeper level than the mere functional.

We create differentiated, relevant and authentic brands through Cultural Disruption.

So why not take the rest of the day off and take a look around to find out how we do it.

Sincerely,

Brands Against Culture.

Against Culture. For You.


Related blog posts: Australia’s communication problem, The problems with digital brand building, The brief as a barrier to creativity, The differentiation fallacy

BRAND STRATEGY IS OUR SPECIALTY

CULTURAL DISRUPTION

Brands are cultural symbols – carriers of meaning with the potential to solve problems and create value at a higher level than the mere functional.

Humans are inherently social beings, and we use brands (consciously and subconsciously) to navigate our social lives: create and express identity, status and group belonging; tell others and ourselves the story about who we are and what we believe.

As we compete to survive and thrive in modern society, tensions arise – between people, groups of people and within individuals.

At Brands Against Culture we create cultural value for brands and their customers by resolving these tensions.

We call it Cultural Disruption. You can read more about it here.


Related blog posts: Cultural Disruption, Brand purpose redefined, The Category Matrix

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